About Us

We specialize in the distribution and marketing of fast-moving consumer goods

African Queen is Uganda’s leading distributor of fast-moving consumer goods (FMCGs), connecting trusted brands to millions of consumers across the nation. Since our founding, we’ve built a reputation for excellence by ensuring that quality products reach every corner of the country — efficiently, reliably, and with care.

Years
0

Experience

Locations
0

Countrywide

Brands
0

Over

Satisfied Customers
0 k+

WHO WE ARE

Our success is built on a simple promise: to deliver quality goods that improve everyday lives.

Our Mission

To efficiently distribute quality products that delight customers and deliver sustainable stakeholder value

Enriching lives through placing quality products at arms length

Our Core Values

Focusing on FMCG and delighting our customers

QUALITY PRODUCTS

Integrity

 We uphold moral and ethical
standards over and above our business dealings. We do everything above board.
We are accountable and professional.

BETTER ACCESS

Communication

We embrace openness. We
appreciate feedback.

Teamwork

We work together to achieve more. We build long-term win-win relationships

Flexibility

We are innovative, agile and quick to action. Our solutions are customer driven.

GOOD LIFE

People

We are all about our customers, partners and people. Customers at the
center of everything we do

Key Definitions

What began as a humble distribution venture has grown into a nationwide network that powers shelves, businesses, and communities. Over the years, we have partnered with both local and international brands to make essential products accessible to households, schools, retailers, and institutions across Uganda.

Quality Products

Premium, global and regionally re-known products that are trusted and respected.

Arms Length

 Closer to customers through online and footprint presence. Within the customer’s reach and convenience

Efficient Distribution

Accurate forecasting capability and minimal cost to deliver

Delight Customers

Understanding customer needs and going beyond their expectations

Stakeholders

Suppliers/ principal, distribution partners, investors, staff and customers. All with their respective interest

Our Team

Corporate Governance Board

The Management Team

Enock Musundi Etyang

Managing Director

Ivan Mugyema

Head of Sales & Customer Service

Brenda Ogullei

Head of Human Resource

Musa Senkubuge

Chief Operations Officer

Elly Mawampa

Head of legal & Company Secretary

Adam Kayemba

Head of Internal Audit

Kim Kasule

General Manager AQ Direct

Immaculate Akiror

Marketing Manager

Herbert Nyebarize

Chief Finance Officer

Locations

Mbale

Hoima

Arua

Gulu

Kikuubo

Namanve

Main Shop

Mbarara

Masaka